Top 10 Social Media Analytics Tools and Companies

The Top 10 Social Media Analytics Tools and Companies listed here are filtered based on their popularity among users of Recovendor. These major social media data analysis tools could be your best bet for Building, Interpreting, and Using Social Metrics.

Social Media Analytics Tools

Social Media Analytics Tools

Radian6: Identify and analyze conversations about your company, products and competitors with the leading social media monitoring and engagement tools. Route important insights to sales, customer service, PR and community managers for outreach and engagement.

Social Media Analytics Tools

Sprout Social: Sprout, social media analytics tool, provides a holistic view of your social media performance with a family of reports. From Twitter & Facebook reporting to specific reports on engagement and user performance.

Social Media Analytics Tools

SecondSight Analytics: SecondSight Analytics is a social media analytics tool that helps you analyze your followers to generate sentiment reports and social-reach metrics.SecondSight captures the essence; real sentiments behind everything your customers have to say about your business, product, or service. The tool uses a unique combination of technology and human intelligence to extract subjective information that are most relevant to your business, from your social conversations.

Social Media Analytics Tools

Simply Measured: Simply Measured is the leading social media analytics tool, providing complete measurement and reporting for serious marketers.

Social Media Analytics Tools

Social Report: Go beyond Facebook and Twitter with analytics on important metrics for more than a dozen social networks and blog platforms, as well as Yelp business reviews. Track hashtag and keywords across entire social networks.

Social Media Analytics Tools

Lithium: Lithium has over a decade’s worth of expertise and a team of social scientists, led by Dr. Michael Wu, that uses Lithium’s data set to create algorithms that provide deep insight into community health and vibrancy.

Social Media Analytics Tools

Cyfe: Social media, analytics, tools, marketing, sales, support, infrastructure… monitor everything! Cyfe is an all-in-one business dashboard app that helps you easily monitor all your business data from one place.

Social Media Analytics Tools

Brandwatch: Whether it’s cutting edge research, funky data visualizations or topical social media analytics tools, we’ve got all the insights you need.

Social Media Analytics Tools

Crowdbooster: Crowdbooster offers social media analytics tool with suggestions and tools to help you improve your online presence.

Social Media Analytics Tools

Socialbakers: Socialbakers (preferred Facebook marketing developer) is a company offering monitoring and tracking tools for analysis of social networks that are used for comparing social media stats and metrics.

 

14 Comments / Add your own comment below

  1. Phyllis Stromberg

    keyhole.co is a tool we have built to track hashtags or any keywords over time in a nice visual dashboard. Keyhole.co shows results in realtime and give you the ability to export your data in xls or csv format. We have recently added the ability to retrieve historic tweets.

    Social Media Analytics Tools

  2. Patricia Whatley

    If you are a SME or a mid sized company then having the free ones are the best option. One the cost is a big factor and second the activities won’t be that big which would demand tools like Radian6, etc. Best would be free tools provided by individual networks like the Fb metrics, For Twitter there are lot of available apps for various purposes. Though free ones have there limitations but Buffer does a good job in giving the simple and much required analysis. You really don’t want to spend your entire day on it. LinkedIn has its own decent analysis and finally you have the Google analytics.

    If you have the money, decide what kind of monitoring tool you want to invest so that objective is achieved. More importantly have people who can make actionable insights from the data tracked by the product. Otherwise it is of no use, most companies buy tools but don’t have people to make sense of it.

    Social Media Analytics Tools

  3. Steffi Verkuijlen

    There are many social media monitoring tools available and many contributors have already listed a number of these tools out here. I would recommend you to try webfluenz Social Media Intelligence. Sophisticated Systems and Solutions

    The tool allows users to monitor and have in-depth analysis based on product, geography presence, sentiment, gender, consumer intent and other factors, helping them to lead their marketing strategy in the the right direction. It helps identifying potential customers to grow sales and detect customer issues to resolve them on time.

    webfluenz offers a free personal account Social Media Intelligence Products and Solutions which you might want to try to monitor and analyze unlimited keywords on social media. You can also set alerts for these keywords to receive daily alerts in your inbox.

    Social Media Analytics Tools

  4. Eliza Sweetapple

    I’ve used Radian6 for almost 3 years and overall have been pleased with the results. User experience is great and visual displays can be dropped easily into a report. Three main downfalls I’ve run into with them include: an excess amount of spam, an unreliable sentiment analysis tool, and the “top Influencer” doesn’t always display credible sources.

    Recently I’ve been very interested in Sysomos and their MAP solution. Since being acquired by Marketwire, they have made some great progress on the platform. I highly recommend taking a look at it.

    An underdog in the space which I feel has some real potential is Visible Technologies. I had the opportunity to meet with them last spring and was impressed with their solution. Reason why we never moved forward using them is because they were in the process of rolling out several updates which I was waiting to demo. They should be available now though so I would look at getting a demo of their platform as well.

    Social Media Analytics Tools

  5. Please checkout SocialAppsHQ’s Monitoring Product – SocialAppsHQ offers an All-in-One Social Media Marketing platform and the first free enterprise grade marketing platform.

    Social Media Analytics Tools

  6. Sophia Baskerville

    It really depends on what you’re looking for. I looked at 6 tools (BrandWatch, Simplify360, Sysomos, Visible Technologies, Meltwater, and Alterian SM2) and performed a detailed evaluation of these tools over 8 different selection criteria. The 2 tools that clearly won me over were Brandwatch & Sysomos. I have also used Radian6 in the recent past and I’d say the functionalities of these 2 tools are in par if not better than Radian6 (the advantage, however, being they’re more friendly on your pocket!)

    Social Media Analytics Tools

  7. There are tons of monitoring tools out there. But I recommend that you use the one tool that you are most comfortable with and helps you meet with your goals and objectives. Radian6 has been the most recommended tool not just in this thread but every other site as well.

    I have tried a lot of tools like Buffer, Alerts Trackur and I finally settled with Mention. mention | Your Media Monitoring Application I like this tool cause it provides sources from blogs, forums, videos, Facebook and Twitter.

    Social Media Analytics Tools

  8. The Forrester Wave Enterprise Listening Platform report is a good one. The most recent one came out in Jan 2014 after a 2 year break. Worth looking at what they have to say from a neutral perspective. Many of the platforms that we use commnly in India are not listed there.

    Social Media Analytics Tools

  9. Sophia Goldhar

    I work at Simplify360 and would love to provide a more hands on answer to your question. I would not like to discuss our competition on this forum, but what I can do is provide you with a Demo of our product so you can experience it first hand and then draw your own conclusions. Please feel free to get in touch with me, in case you are interested, so we can take this forward! I am reachable at arjun[dot]b[at]simplify360[dot]com

    Social Media Analytics Tools

  10. I would go with Position2’s Brand Monitor
    here. We tend to focus on robust data analysis combined with strong global coverage and local targeting which is of great importance for countries besides the US. Take a look at the ‘features’ section on our website to get a better idea on what we are doing.

    Social Media Analytics Tools

  11. Grace Mackinnon

    Check out the social media buyers guide from CRM Mastery

    It has a really great outline to identify your needs in a very simple way. I think you might need to fill out a form to get the buyers guide but its worth it and very informative. I have worked with the author, Jim Berkowitz and he’s very got a great way of giving this all context with a great feature list.

    Also – I work at Lithium Social Media Monitoring (Formerly Scout Labs) and we’re in this space too. Check out a trial for a couple of weeks here:

    Social Media Analytics Tools

  12. Marcus Piddington

    If you are looking for some Free analysis..I would suggest SimplyMeasured or Twitalyzer..Facebook Insights is good enough to measure the facebook engagement part..

    Social Media Analytics Tools

  13. Oscar Maguire

    My answer will mirror some of those already posted — you need to know what you want to measure and WHY. Metrics have a cost and you must believe the information is more valuable than the cost of collecting the data.

    Second, there is no magic bullet when it comes to social media analytics — no 1 size fits all tools. Most social media analytics tools only assess 1 social platform or their metrics are too general to be of much value in determining strategy.

    Finally, beware of vanity metrics — # friends, followers, etc. They likely don’t have much impact on success of your social media strategy.

    What you really need are not just descriptive metrics, such as Google Analytics and Facebook Insights. You need predictive analytics and listening tools to improve your social media marketing campaigns. And, predictive analytics rely on algorithms capable of predicting ROI based on known influential factors. That’s a very big topic.

    I’m currently writing a book on social media analytics. I’m offering the first chapter to anyone willing to read it and give me feedback. You can get is at: FREE – Social Media Analytics eBook. I’ll send out the entire book as a PDF to anyone who gives me insights to make the book better.

    Social Media Analytics Tools

  14. This is great post. I would love to see more interesting tips on this site!

    Social Media Analytics Tools

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