What is Marketing Automation? Marketing automation is the process of using technology to automate marketing activities. What is marketing automation primarily used for? It helps execute marketing tasks in a more streamlined and efficient way.
Automated and personalized messages can be sent to customers on their preferred channels. Channels include email, SMS, push messages, in-app messages, web pop-ups, and more. Marketing automation helps businesses to reach more people with less effort.
Businesses can reach out to customers when, where, and how they prefer. This helps convert people from mere prospects into brand advocates. Marketing automation helps to track and measure campaign performance as well. This allows for tweaking campaigns for better results.
It reduces human error and improves efficiency. Marketing automation is a great solution for a business. When used in the right manner, it can make their marketing process more efficient. According to a Forrester report, global marketing automation spend is expected to reach $25.1 billion by 2023.
Table of Contents
- Best Marketing Automation Consultants
- Our Ranking Methodology
- Why Marketing Automation?
Best Marketing Automation Consultants
Looking to find the right marketing consultant? To help you out, we have done an extensive research and compiled a list of the top 10 marketing automation consultants.
You can review the information we have compiled and visit their website for more details. Get in touch with the ones you are interested in and decide for yourself whom to approach. The method we have used to rank these consultants is given further below.
Merkle is a global leader in marketing automation. They specialize in delivering unique and highly personalized customer experiences. The agency boasts of a strong 30+ years of experience and 9000+ employees. Merkle headquarters is in Columbia, Maryland. It has additional offices in the US, Europe, and APAC.
Over the years, Merkle has been serving top companies and nonprofits worldwide. They help companies use marketing automation in the right manner. This in turn helps companies get maximum benefit from their customer data. The agency has years of knowledge and expertise in data, technology, and analytics.
This helps them execute people-based marketing strategies for clients. They provide a range of marketing services. Their services include strategy consulting, marketing technology, loyalty solutions, and more.
Merkle’s 400+ client base includes many illustrious names. AIG, John Hancock, VISA, PayPal, Target, Nestle, Lilly, Anthem, GSK, Dell, Samsung, and Microsoft are just a few. Nonprofits include Greenpeace, Arthritis Foundation, American Red Cross, American Cancer Society, and more.
QBurst is a software development and consulting company founded in 2004. They have a strong task force of 1400+ and their offices spread across the globe. They are an end-to-end service provider with a strong focus on emerging technologies.
QBurst offers customized and enterprise-grade solutions to meet business needs. Over the years, they have executed more than 1300 projects. They serve clients across a wide range of industries. Transport, Retail, healthcare, insurance, education, realty and more.
Their service portfolio includes: Marketing automation. Mobile and web development. iOT. Big Data and Analytics. CRM. UX. Design. Testing. Cloud based solutions and more. QBurst has deep knowledge in using marketing technology for enterprises. They help clients create great customer experiences with Adobe Campaign and Salesforce.
Their marketing automation team includes seasoned architects, developers, and business people. Key clients include NYU, PrivateFly, Allianz, Omron, Network 18, Webs.com, Dell, Mercedes-Benz, and Bozzuto. Nonprofits include United Nations and National Geographic.
3. Accenture Interactive
Accenture is a global consulting and outsourcing company founded in 1989. Accenture Interactive is their marketing services unit that started in 2009. With its headquarters in New York, the company has 8000+ employees worldwide.
They have more than 2,000 client engagements. Their core services include: Strategy. Customer Experience Design. Omni-channel Campaigns. Customer analytics. Content Management. eCommerce. Marketing Operations. They help the world’s leading brands create best customer experiences across the entire customer journey.
The Accenture Interactive manifesto states this. Their mission is to harness the power of technology. To create meaningful, purposeful, and memorable experiences for all. They support a range of marketing tools. Ad Age Agency Report 2020 ranked them as the world’s largest and fastest-growing agency.
Fast Company named them 2019 Most Innovative Company in Advertising. Accenture Interactive has been expanding their client value proposition by acquiring agencies. Droga5. Kolle Rebbe. Altima. Rothco. +14 more. Their client list includes BMW, Subway, Maserati, Radisson and the Vatican, among others.
Algoworks is an IT Service company founded in 2006 with offices in US and India. They offer the following services. Software product engineering. Enterprise mobility solutions. Salesforce CRM solutions. Enterprise content management solutions (CMS). DevOps services.
They have 250+ employees and extensive experience in IT outsourcing. Algoworks has over 13 years of CRM expertise on Salesforce. They have a strong team of 60+ Salesforce certified consultants. They aid in complete planning, designing, and implementing of Salesforce business solutions.
The marketing automation tools they use are Pardot and Salesforce Marketing Cloud. The team has consistently topped the Most Popular Salesforce Consultant list on AppExchange. They were ranked among the best technology companies by Deloitte & Silicon India.
They received Deloitte Technology FAST50 India and FAST500 Asia awards in 2013, 2014, and 2015. Their client base spans across different verticals. It includes e-commerce, wearables, IoT, AR, healthcare, retail, travel, and more. Their client retention rate is approx 72% as of 2018.
With headquarters in the UK, CACI Ltd. is a technology service group founded in 1982. The Company serves small, medium, and large enterprises across the public and private sector. They primarily cater to businesses in the United Kingdom.
CACI provides a range of services. Data strategy. Software products. Marketing and information solutions. Consulting services. System development. They are marketing technology and data specialists and have deep expertise in Adobe Marketing Cloud.
CACI uses technology to deliver real-time automation and cross-channel personalized campaigns. They help design, build, and manage market leading marketing technology solutions.
They have a flexible delivery approach. 1. Managed Services: Outsource your operations to their team. 2. Project Support: They help you achieve specific targets or address gaps on a project basis. 3. Onsite Support: Resources provided onsite to provide short-term resource cover.
Clients include: Vodafone. EDF Energy. Channel 4. Chelsea FC. Permanent tsb. Allianz, Camelot. Virgin Media. Ministry of Defence.
LeadMD is a marketing performance consultancy founded in 2009 and headquartered in Arizona, USA. They focus on creating predictable and sustainable revenue operations for enterprise-level brands. LeadMD uses a plethora of marketing automation tools to aid clients.
It includes leading marketing automation tools. Marketo. Adobe Campaign. Salesforce’s Marketing Cloud. Eloqua. LeadMD is a Platinum Partner of Adobe. LeadMD has also been awarded the Marketo Engage specialization.
They have supported 3,500+ customers in marketing automation strategy and operations. They provide clients with a full-service approach. Their services include market research, strategy, content, data science, graphic design, and technology & data.
The company has bagged many awards. American Business “Stevie” Award for Marketing Department of the Year. Best in Biz Award for Marketing Department of the Year. Top Company to Work for by AZCentral.
Their customers range from high-growth to enterprise Fortune 100 companies. Davita. IBM. Forbes. eBay. Accenture. Resmed and more.
7. Ledgeview Partners
Ledgeview Partners is a business and technology consulting company. Founded in 2007, their headquarters is in Wisconsin. Ledgeview Partners addresses marketing, sales, customer service, and CRM needs.
They deliver services to mid and large sized businesses in the United States and Canada. They serve a wide variety of industries. Ledgeview Partners provides companies with a holistic, end-to-end approach to CRM. Analysis, Design, Development, Implementation, Deployment, Training and Support.
They make use of their business development expertise and knowledge in leading technologies. Ledgeview Partners are a Microsoft Dynamics 365/CRM Gold Partner and a Salesforce Silver Consulting Partner.
They have certified consultants in the following technologies. Sales Cloud. Service Cloud. Community Cloud. Pardot. Marketing Cloud and more. Ledgeview Partners is certified by the NWBOC as a Woman-Owned and Woman-Controlled Business.
Their clients include Ntelos wireless. Onepath. Primelube. Alexis oil company. Sharpe Group. Hampel oil. Caplugs. Orion and more.
8. Grazitti Interactive
Grazitti is a full-service digital marketing company founded in 2008. Their offices are in India, USA, Australia, and Singapore. Grazitti helps companies with the following services. Marketing automation. Marketing support. CRM. Web development. Design. Analytics and Data science, and more.
They also offer products that help integrate marketing automation with eCommerce and analytics. This helps them deliver successful marketing solutions. They have partnerships with technology leaders. Salesforce. Adobe. Optimizely. Alteryx and more.
Marketing automation tools they use include Marketo. Salesforce marketing cloud. Pardot. Hubspot. Eloqua. Act-On and more. They have a broad set of compliance certifications as well. SSAE 16 SOC 1 and SOC 2 Type II Audits. ISO 27001. HIPAA. PIMS and other attestations. This helps them follow best practices for privacy and data security.
Their client base ranges across a diversified set. Fortune 100 companies. Non-profits. Government agencies. Mid-to-small size companies.
9. Damco Solutions
Damco Solutions is an IT services and solutions company. Founded in 1996, they have their headquarters in the US. Their offices spread across different countries. USA, UK, Luxembourg, and India. They serve a broad range of industries and domains.
They have a delivery record of over 500+ projects and 1600+ employees. Their services include the following. Marketing Automation. Software Development. Product Management. Mobile App Development. Digital Marketing. IT Consultancy and more.
Their marketing automation services include: Platform Assessment. Platform Integration. Platform Setup and Support. Content Marketing Strategy and more. The major marketing automation platforms they support include: Salesforce. Marketo. Eloqua. Pardot. Hubspot. They are a Salesforce Silver Consulting Partner.
They have a number of ready-to-install apps on AppExchange. Salesforce services they provide include development, migration, support, etc. They support small and midsize companies to large scale Nonprofits. Damco provides Nonprofits with solutions that can be deployed real fast. This helps them supercharge their fundraising initiatives and amplify reach.
Bluewolf, an IBM Company, is a global consulting agency founded in 2000. Their headquarters are in New York, USA. They have offices across North America, Europe, Asia, and Australia. Bluewolf is IBM’s dedicated Salesforce consulting practice.
They serve clients from across a wide range of industries and are a global leader in Salesforce implementation. By connecting Salesforce products with IBM solutions they provide end to end support for their clients. They support emerging technologies: Augmented Intelligence (AI). Blockchain. IOT. VR & AR. They make use of AI to help companies deliver personalized customer experiences.
Their marketing specialties include: SaaS and Cloud Computing. Agile Business Consulting. Salesforce Consulting. CRM Consulting. Enterprise Software and more. Salesforce Marketing Cloud, Pardot, Marketo, and Eloqua are some marketing automation tools they use.
Their customers include T-Mobile, Mercedes-Benz, Caesars Entertainment, Anthem Blue Cross, and more. Nonprofits include American Red Cross, Healthwell Foundation, and more.
Our Ranking Methodology
What is the key thing that people do before engaging a marketing automation consultant? The answer is “research”. People do a detailed research on top consultants in the business. Once they have all the details with them, they move forward to the next step.
If you are looking for a good marketing automation consultant, we have just made your job a bit easier. We have done careful research and shortlisted a handful of marketing automation consultants. In order to shortlist and rank these consultants, we have developed a unique algorithm.
The algorithm considers several crucial factors. The factors include number of years in business, customer reviews, tools supported, website stats, and more. We do not claim that these are the “best of the best” or the only companies in the business.
Based on our research you can be sure of this. These are competent marketing automation companies that are capable of getting the job done for you. Check out marketing automation consultants listed above and find one that suits you.
Why Marketing Automation?
Your marketing team could now be identifying and contacting prospective customers manually. If it is only a handful of contacts, your team can manage pretty well. They can either contact the leads one by one or as a group.
Assume that your contact list runs into thousands and millions. In that case, manually Identifying prospective leads and contacting them could be a herculean task. It could cause disarray in marketing efforts and lead to decreased productivity.
Marketing automation enables you to easily identify your high-quality prospects. Targeting these prospects will yield you better ROI. Marketing automation helps you give your customers exactly what they are looking for, when they are looking for it.
It allows you to send highly personalized messages to your prospects. This leads to improved user experience and higher customer satisfaction. All of these finally lead to more sales. Automating a lot of the marketing activities enables your team to focus on the things that matter. They can focus on running targeted campaigns and driving more sales.