18 Top Social Media Analytics Tools

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#1 Sysomos

Sysomos is a global leader in social analytics and insights, offering a portfolio of powerful tools that enable companies to measure and report social media success across earned, owned and paid channels; harness the power of their communities; and find conversations and topics that matter most to their business. Powered by the industry’s most advanced data science platform, Sysomos currently serves world-leading agencies and more than 80 percent of global brands, empowering businesses to take smart action from data-based insights, all in real time. Sysomos brings business intelligence to social media, providing instant and unlimited access to all social media conversations to quickly see what's happening, why it's happening, and who's driving the conversations. Sysomos is redefining social media analytics by giving corporations, marketers, digital agencies and advertisers the intelligence and insight needed to make smarter business and strategic decisions.

1 Vote

#2 Rival IQ

Rival IQ delivers analytics and competitive intelligence to help digital marketers make informed decisions, improve results, and better understand competitors. Using benchmarks and comparative analysis, Rival IQ enables digital marketers to uncover new opportunities, identify trends, and track results across all major social channels and the web. Rival IQ's mission is to make the increasingly complex and data-driven world of digital marketing easier, faster and more intelligent so marketers can do their jobs better and make a bigger impact on the business. With on-demand analytics and reports, Rival IQ helps marketers win against the competition by arming them with the intelligence they need to reach their customers, improve digital initiatives, and illustrate marketing success.

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#3 Germin8

Germin8 is focused on building products for analyzing social media data and textual data available within organizations to help them make better decisions based on insights drawn from that data. Germin8 Social Listening is a proprietary stakeholder insight engagement and social media listening platform that collects and analyzes conversations in real time from public sources and private sources and converts them into industry-specific actionable insights and leads. The stakeholder conversations are taken from both public sources like social media and news, and private sources like emails and chats and analyzed through the tool and presented in the form of live interactive dashboards which generate actionable insights for various departments within an organization like Marketing, Customer Care, Corporate Communications, Sales, etc.

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#4 quintly

quintly is online social media analytics tool that enables users to track all their channels and their competitors in one place. By using quintly, you can compare your own data to your competitors'​ and derive an optimal social media marketing strategy. Whether you are using Facebook, Twitter, YouTube, Linkedin, Google+, Instagram or blogs, quintly visualizes your social marketing success. It combines all of your social media data in a single platform. Analyze the social media performance of your brand in one tool. Collect, analyze and benchmark your data and enable your social media analytics marketing success.

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#5 Brandwatch

Brandwatch is the world’s leading enterprise social intelligence company, allowing users to analyze and utilize conversations from across the social web. It is the perfect platform to make sense of the chatter about your brand online. We crawl the internet, archiving social media data from over 90 million sources in 27 languages. Users are then offered the chance to search this data in Brandwatch's web-based interface, both proactively and retroactively for mentions of their brand or keyword, using a sophisticated and powerful query creation process. The app includes an advanced suite of features that allows the data to be chopped and sliced to provide useful insights, through graphing, categorization, geolocation, metadata and countless other components. Understanding and monitoring your brand is just the start: Brandwatch also lets users engage with the communities they have isolated, responding to, assigning workflow and managing social media mentions with ease.

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#6 Simply Measured

Simply Measured offers complete measurement and reporting solution for social media marketers. We believe that reporting should be simple, beautiful, and accessible for everyone – not just data scientists. Our software streamlines the process of moving social media data into dashboards and other deliverables. We are dedicated to helping marketers to do their best work, simply. Today, Simply Measured is the most powerful social analytics solution in the world, giving marketers insight from a dozen social networks, and helping them make a greater impact on their overall business goals.

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#7 Crimson Hexagon

Crimson Hexagon is the global leader in consumer insights from social media data. Powered by patented technology and an in-house data library of more than 1 trillion posts, Crimson Hexagon's platform helps hundreds of brands and agencies answer critical business questions through the insights derived from social data. We help the world’s smartest brands use insights derived from social data to drive strategy across their organizations. Most questions worth asking can’t be answered with sentiment alone. Our social media analytics platform provides the breadth of features and depth of analysis to find the answers you need. Clients include leading global organizations such as General Mills, Starbucks, Paramount Pictures, Netflix and Twitter, and leading agencies such as TBWA, VML, BBDO, Saatchi & Saatchi, Ogilvy, Edelman and Digitas.

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#8 Unmetric

The only Social Media Intelligence Platform Focused on Brands. For Fortune 500 companies, agencies and other large global brands that seek to more meaningfully engage with their target audiences, Unmetric provides an online platform that enables them to understand, uncover and unlock insights into how well social media content and campaigns perform compared to industry competitors. Unlike listening or publishing services, Unmetric is a seeing platform that combines the power of human cognition and technology to provide global brands with data to analyze, benchmark and enhance their social media efforts. It measures your brand’s social media performances and see how it stacks up against competitors.

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#9 NetBase

NetBase provides real-time, fast and accurate Social Media Analytics solutions that help businesses grow. Our advanced Natural Language Processing (NLP) technology is uniquely capable of understanding and classifying complex language to ensure businesses are making decisions based on highly accurate data. We have continued to experience 300 percent year-over-year growth. Our customers include the most forward-thinking agencies and largest brands across all verticals, including Yum!, AMC, Kraft, Kohl’s, American Airlines, VISA, Forrester and J.D. Power & Associates. ROI figures calculated by IntelliCap, an independent research firm, show that NetBase delivers hard ROI for our customers. NetBase is an award-winning social media analytics platform that global companies use to run brands, build businesses, and connect with consumers every second. NetBase platform processes millions of social media posts daily for actionable business insights for marketing research, customer service, sales, PR, and product innovation.

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#10 Trackur

Trackur is a social media monitoring tool designed to assist you in tracking what is said about you on the internet. Trackur scans hundreds of millions of web pages including news, blogs, video, images, and forums and lets you know if it discovers anything that matches the keywords that interest you. Using sophisticated online reputation monitoring and filtering techology, Trackur is your reputation guardian. It does the heavy-lifting for you, scanning the web for any mention of your name, brands, and products,so you don't have to. Since 2007, Trackur has offered affordable social media monitoring tools for individuals, small companies, large corporations & agencies.

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#11 Digimind

Digimind is the global social media monitoring and competitive intelligence company that provides businesses with unrivaled insights into their true standing in the market. Analyze and benchmark an unlimited number of social accounts simultaneously with Digimind Social Analytics. Digimind’s proven intelligence technology has provided Fortune 500 brands around the world with critical information for their business for more than 15 years. Profitable since its founding, Digimind has a 92 percent customer retention rate and more than 100 employees across offices in North America, Europe, Asia and Africa.

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#12 Talkwalker

Talkwalker is a social data intelligence platform that empowers agencies and brands to make data-driven decisions. Our state of the art platform monitors and analyzes online conversations on social networks, news websites, blogs, forums and more, in 187 languages. Based in the European capital city of Luxembourg. We are always looking for great talent to join the team and play a part in our rapid growth! Across the US and Europe, we have over 120 employees from 20 different countries speaking 27 different languages. We’re a globally minded group of innovators, always looking to go the extra mile and find the right solution for each and every customer. We now serve over 500 clients worldwide from major brands like Microsoft, Hewlett-Packard Enterprise, Benetton, and PwC, to global agencies like Edelman, Ogilvy, Publicis, and Peppercomm.

1 Vote

#13 Socialmetrix

Socialmetrix is a pioneer among the top social media analytics tools. We develop and provide technology that harnesses the power of social media conversations. Our products help clients monitor and adapt to their audience’s preferences. Socialmetrix Quantum is a Social Media Analytics solution that allows you to keep track of your activity as well as that of your competitor’s. With Quantum, you can see your competitor’s audience reaction to their social media content. Our team of talented professionals come from a variety of backgrounds and expertise, including digital marketing, social media marketing, community management, research, competitive intelligence, PR and communications. The Socialmetrix mission is to deliver your clients the best possible social media listening and analytics by combining product technology, local expertise, and professional services.

1 Vote

#14 NUVI

NUVI Social Media Marketing Suite, is a real-time research, monitoring, publishing and analytics platform. We make social conversations on the web actionable and insightful using elegant dashboards and unique visualizations. Our platform allows brands to instantly see what people are saying about them across the internet, respond to the most important conversations, and influence behavior in real time. NUVI was born out of a special project by Struck for Gatorade, called Mission Control, which has been highlighted by the Wall Street Journal, AdAge, and other notable publications. Mission Control allowed Gatorade to simultaneously reduce the number of staff required to monitor and interact with customers on social networks while increasing its brand loyalty and revenue. Since the Gatorade project, NUVI was rebuilt from scratch using the latest web technologies available and is currently in use by major advertising and digital agencies, multi-national consulting firms, and global brands to listen, monitor, engage and dominate social conversations across the web.

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TO THE NEW is a digital technology company that builds disruptive products and transforms businesses. We go beyond liked and re-tweets to help you get actionable business insights. We help you to unlock valuable insights with real-time social media monitoring and audit. Our social media experts help you to generate qualified leads from social media, minimize social risk by calculating the Net Promoter Score and analyze social media trends. We are one of the leading social media monitoring and online reputation management companies in Asia. We provide real-time social media monitoring dashboard to help you measure performance and impact of social media campaigns and analyze data to get actionable insights. Customized reports and insights are shared with you on a periodic basis for faster and efficient monitoring. We help you map out social media trends in product preferences, brand perceptions and consumer behaviour. Our analysis helps companies gain insights into their industry and target audiences and make effective marketing decisions.

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#16 Crowdbabble

Crowdbabble helps businesses improve social media engagement with their audience through powerful social media analytics and reports. Brands leverage Crowdbabble to measure not only their own social media performance but also that of competitors. Crowdbabble makes it easy for marketers to understand the big picture with our birds-eye overviews, and also enables brands to dig deeper into social data at a more granular level. It provides professional reports that help you understand your audience so that you can improve the way you interact with them.

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#17 SocialClout

SocialClout is a complete social media monitoring suite that empowers businesses to harness Social media platforms by monitoring, creating and publishing content and to analyze data to derive actionable insights. We are a group of social media management practitioners who are passionate about empowering businesses to derive maximum out of their social media management program. We are committed to help organizations generate business value by using social media management tools and realize goals of their social media initiatives. Understand the pulse of the people regarding your company, products, posts and campaign across platform and exploit it to engage with them. The NLP-based sentiment analyzer helps you do exactly that.

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#18 Snoopreport

Snoopreport tracks user actions on Instagram as likes, comments and follows. It lets monitor customers, competitors and influencers behavior on Instagram to research user insights and update the social media marketing campaigns
It provides the user activity data in weekly and monthly reports containing the likes, comments and follows, plus likeback metrics, user interests and liked media tags clouds, user periods of actitvity on Instagram. Snoopreport has also a group report feature so it's useful to research user group behavior tendencies

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