10 Top Account-Based Data Softwares
Account-based marketing (ABM) has become an essential strategy for B2B companies looking to target and engage their most valuable accounts. To effectively implement ABM, businesses need access to accurate and up-to-date account-based data. Fortunately, there are several software solutions available that can help companies gather, analyze, and leverage this data. In this article, we will explore the top 10 account-based data software options that can empower businesses to drive successful ABM campaigns.
1. Demandbase
Demandbase is a leading account-based marketing platform that offers a comprehensive suite of tools for data management, targeting, and personalization. With its advanced AI capabilities, Demandbase enables businesses to identify and prioritize high-value accounts, personalize website experiences, and deliver targeted advertising campaigns.
- Key Features:
- Account identification and scoring
- Website personalization
- Advertising and retargeting
- CRM integration
2. Terminus
Terminus is a powerful ABM platform that provides businesses with the tools they need to identify, engage, and close deals with their target accounts. With Terminus, companies can create personalized campaigns, measure their impact, and align their sales and marketing efforts for maximum effectiveness.
- Key Features:
- Account-based advertising
- Sales intelligence and alerts
- CRM integration
- Campaign measurement and reporting
3. 6sense
6sense is an AI-powered account-based orchestration platform that helps businesses identify and engage with their most valuable accounts. By analyzing intent signals and predicting buying behavior, 6sense enables companies to deliver personalized experiences and targeted messaging to their target accounts.
- Key Features:
- Account identification and scoring
- Intent data analysis
- Personalized messaging and content recommendations
- Sales and marketing alignment
4. InsideView
InsideView is a market intelligence platform that provides businesses with real-time data and insights on their target accounts. With InsideView, companies can access accurate firmographic and technographic data, monitor news and social media mentions, and gain a deeper understanding of their target accounts.
- Key Features:
- Firmographic and technographic data
- News and social media monitoring
- Account profiling and segmentation
- CRM integration
5. Engagio
Engagio is a comprehensive ABM platform that helps businesses orchestrate and measure their account-based marketing efforts. With Engagio, companies can identify target accounts, engage decision-makers, and track the impact of their campaigns across multiple channels.
- Key Features:
- Account identification and scoring
- Multi-channel engagement
- Marketing attribution and ROI tracking
- CRM integration
6. RollWorks
RollWorks is an account-based platform that enables businesses to identify, engage, and convert their target accounts. With its powerful targeting capabilities and personalized messaging, RollWorks helps companies drive revenue by focusing on their most valuable accounts.
- Key Features:
- Account identification and scoring
- Account-based advertising
- Personalized messaging and content recommendations
- CRM integration
7. ZoomInfo
ZoomInfo is a leading B2B contact database that provides businesses with accurate and comprehensive account-based data. With ZoomInfo, companies can access detailed firmographic and contact information, identify key decision-makers, and build targeted prospect lists.
- Key Features:
- Firmographic and contact data
- Account and contact enrichment
- Prospect list building
- CRM integration
8. DiscoverOrg
DiscoverOrg is a sales and marketing intelligence platform that offers businesses access to high-quality account-based data. With DiscoverOrg, companies can find accurate contact information, track organizational changes, and gain insights into their target accounts to drive successful ABM campaigns.
- Key Features:
- Accurate contact data
- Organizational insights and changes
- Account profiling and segmentation
- CRM integration
9. Clearbit
Clearbit is a data enrichment platform that helps businesses gather and enhance their account-based data. With Clearbit, companies can access firmographic and technographic data, enrich their existing data with additional insights, and gain a deeper understanding of their target accounts.
- Key Features:
- Firmographic and technographic data
- Data enrichment and cleansing
- Lead scoring and segmentation
- CRM integration
10. HG Insights
HG Insights is a technology intelligence platform that provides businesses with valuable insights into their target accounts. With HG Insights, companies can access technographic data, track technology adoption and usage, and identify opportunities for engagement and upselling.
- Key Features:
- Technographic data
- Technology adoption and usage tracking
- Account-based targeting and segmentation
- CRM integration
Summary
Implementing a successful account-based marketing strategy requires access to accurate and up-to-date account-based data. The top 10 account-based data software options mentioned in this article offer businesses the tools they need to identify, engage, and convert their most valuable accounts. Whether it’s through advanced AI capabilities, personalized messaging, or comprehensive data enrichment, these software solutions empower companies to drive successful ABM campaigns and achieve their revenue goals.</p