Top Programmatic Advertising Agencies in Texas
Programmatic advertising has become an essential part of the digital marketing landscape. It allows advertisers to reach their target audience with precision and efficiency. In Texas, there are several programmatic advertising agencies that have established themselves as leaders in the industry. In this article, we will take a closer look at the top programmatic advertising agencies in Texas.
1. Adlucent
Adlucent is a programmatic advertising agency based in Austin, Texas. They specialize in helping e-commerce businesses increase their revenue through data-driven advertising strategies. Adlucent’s team of experts uses advanced analytics and machine learning to optimize campaigns and deliver measurable results. They have worked with some of the biggest names in e-commerce, including The Home Depot, Office Depot, and Crate & Barrel.
2. Digilant
Digilant is a global programmatic advertising agency with offices in Dallas and Houston, Texas. They offer a range of services, including programmatic media buying, data management, and audience targeting. Digilant’s proprietary technology platform, MAIA, uses artificial intelligence to optimize campaigns in real-time. They have worked with clients in various industries, including healthcare, finance, and retail.
3. AdAction Interactive
AdAction Interactive is a programmatic advertising agency based in Austin, Texas. They specialize in mobile app marketing and user acquisition. AdAction’s team of experts uses a data-driven approach to optimize campaigns and drive app installs. They have worked with some of the biggest names in the mobile app industry, including Lyft, Hulu, and Game of War.
4. The Trade Desk
The Trade Desk is a global programmatic advertising platform with offices in Austin and Dallas, Texas. They offer a self-service platform that allows advertisers to buy and manage programmatic campaigns across multiple channels and devices. The Trade Desk’s platform uses advanced targeting capabilities, including audience targeting and contextual targeting, to deliver highly relevant ads to the right audience. They have worked with clients in various industries, including automotive, travel, and entertainment.
5. Centro
Centro is a programmatic advertising agency based in Dallas, Texas. They offer a range of services, including programmatic media buying, data management, and audience targeting. Centro’s proprietary technology platform, Basis, uses artificial intelligence to optimize campaigns and deliver measurable results. They have worked with clients in various industries, including healthcare, finance, and retail.
6. Amobee
Amobee is a global programmatic advertising agency with offices in Austin and Dallas, Texas. They offer a range of services, including programmatic media buying, data management, and audience targeting. Amobee’s proprietary technology platform, Brand Intelligence, uses artificial intelligence to optimize campaigns and deliver highly relevant ads to the right audience. They have worked with clients in various industries, including automotive, travel, and entertainment.
In conclusion, programmatic advertising has become an essential part of the digital marketing landscape, and Texas has several programmatic advertising agencies that have established themselves as leaders in the industry. Adlucent, Digilant, AdAction Interactive, The Trade Desk, Centro, and Amobee are some of the top programmatic advertising agencies in Texas. These agencies offer a range of services, including programmatic media buying, data management, and audience targeting, and use advanced analytics and machine learning to optimize campaigns and deliver measurable results. If you’re looking for a programmatic advertising agency in Texas, these six agencies are definitely worth considering.